Here is information that can help business owners successfully navigate the California Privacy Rights Act (CPRA). Remember: it doesn’t matter where your business is located-–the CPRA applies to your company if your customers reside in California.
In this article, we provide information that can help business owners successfully navigate the California Privacy Rights Act (CPRA).
To protect consumer privacy, California has introduced legislation, the California Consumer Privacy Act (CCPA), that defines how companies can gather, use, store, and manage customer data. In 2023, California will amend the CCPA with the CPRA.
It doesn’t matter where your business is located-–the CPRA applies to your company if your customers reside in California. If you fail to comply with CPRA regulations, you may face expensive financial penalties and possible damage to your reputation. But there are solutions that simplify compliance.
The CPRA defines the rights that consumers, also known as data subjects, have to review, access, delete, manage, and update their data. Taking effect in January 2023, the CPRA expands on the CCPA of 2020. Under CPRA, consumers, as well as employees and business contacts, have the right to:
The CPRA applies to firms that:
The following types of entities will also be subject to the CPRA:
Additionally, any business that wants to comply with the CPRA, even if it doesn’t fall under the thresholds above.
The CPRA establishes the California Privacy Protection Agency (CPPA), which has the authority to enforce, regulate, and implement the CPRA through the Administrative Law Court. Unlike the state court system, which currently enforces the CCPA, the Administrative Law Court provides independent hearings that are more informal and transparent.
To cost-effectively ensure they are complying with CPRA, businesses will have to manage and track consumers’ requests to opt-out, review, access, delete, and obtain their data.
Business owners and leaders need a system for tracking consumer requests to opt-out, review, access, delete, and obtain their data. Without an accurate system for tracking the status of each request, business owners risk costly penalties and damage to their reputations.
To strengthen and enhance customer loyalty, PrivacyCare offers a system that features:
Start building your CPRA consumer content program for free with PrivacyCare today.
After failing to comply with the California Consumer Privacy Act (CCPA), Sephora, Inc., a beauty product retailer, settled with the office of the California Attorney General for $1.2 million.
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